Branding
During the pandemic shutdown of performance venues, Rebecca created for our streaming concerts, the ALIVEmusica logo and fantastic video frames and promo material that reflected the world-class performers presented.
Howland Chamber Music Circle
Board President 2017–2022
streaming from the Hudson Valley
ALIVEmusica Brand Identity In response to the COVID‑19 pandemic shutdown, ALIVEmusica was formed in Summer 2020 as an exciting new collaboration of leading chamber music presenters in New York’s Hudson Valley with live‑streamed performances to become a beacon of hope for performers and audiences alike.
Based on strategic marketing, a new brand name and tagline were developed that culminated in the design of a new logo and identity applied consistently to numerous applications, including: Videos, Social Media E‑posters, email blasts, and more. The ALIVEmusica season crescendoed in an Outdoor Concert Video Event with clips from all 10 ALIVEmusica streaming concerts.
Video
2020–2021 ALIVEmusica Season
10 Streaming Videos
To view all 10 ALIVEmusica streaming concerts, click here.
Michael Brown Streaming Concert: Video
To view the entire streaming concert, click on the image above.
Videotaped at the Howland Cultural Center, Beacon, New York Opening frame To view the full video, click on the link below:
Opening Video: First still, 00.00.10
Closing frame
Videotaped at the Howland Cultural Center, Beacon, New York Opening frame To view the full video, click on the link below:
Lark and Thurber Duo: Video Frames
Click on slideshow to view frames large.
To view the full streaming video, click here.
There isn’t a single aspect of our ALIVEmusica productions that wasn’t touched by Rebecca, from name development, logo design, and branding, to social media e‑posters to streaming video content.
Howland Chamber Music Circle
Concert Manager
Videotaped at St George's Episcopal Church, Newburgh, New York Opening frame To view the full video, click on the link below:
Opening Video: First still, 00.00.07
Closing frame
Videotaped at St George's Episcopal Church, Newburgh, New York Opening frame To view the full video, click on the link below:
Schroeder Umansky Duo: Video Frames
Click on slideshow to view frames large.
To view the full streaming video, click here.
Rebecca focused on the historic beauty of the church — in particular, its altar and classically ornate chandeliers — which she incorporated into the intro video and the opening, program, and closing video frames while working with the videographers to capture the intimate interaction of the musicians.
Newburgh Chamber Music
Artistic Director and President
Bax and Chung Streaming Concert: Video
To view the entire streaming concert, click on the image above.
2020–2021 ALIVEmusica Season, 10 Streaming Videos Videography production coordination, opening video direction, and design/production of video frames, including: Opening, co‑presenters, foundations and donors, opening remarks, programs/movements, and closing credits.
To view all 10 ALIVEmusica streaming concerts, click here.
2020–2021 ALIVEmusica Season E‑posters and Video posts
Email Blasts
Website
To view four ALIVEmusica e‑posters on Instagram, click on the images.
Social Media
2020–2021 ALIVEmusica Season, Social Media E‑posters Design and production of 10 sets of e‑posters — one set per concert with up to five social media formats each.
2020–2021 ALIVEmusica Year in Review Facebook Cover e-poster promoting all 10 ALIVEmusica concerts streaming online. To view on Facebook, click here.
Outdoor Concert Event
Rebecca did beautiful work! It was timely, lovely in its craftsmanship and capacity to communicate to our audience, and we had fun collaborating together.
Howland Chamber Music Circle
Board Secretary 2021–Present
Outdoor Event Coordinator
— Event Video
2020–2021 ALIVEmusica Season in Review Video: Free Outdoor Event
Design/production of A-frame signage and animated, opening video with music track introducing and highlighting all 10 ALIVEmusica streaming concert performers. The Season in Review video was projected outdoors on the big-screen in Beacon, NY.
2020–2021 ALIVEmusica Season in Review Free Outdoor Event: Social Media E-posters and Video Design/production of social media e‑posters and a video with music track promoting an outdoor concert event on the big screen with highlights from all 10 ALIVEmusica streaming concerts.
To view the e‑posters on social media, click on the images.
Event Social Media
Event Print Promo
Rebecca is a consummate professional. She kept me informed all the way through the process.
Howland Chamber Music Circle Board Secretary 2021–Present
Outdoor Event Coordinator
One Pamphlet, Two Promos! Design/production of a two‑sided pamphlet distributed at the ALIVEmusica Outdoor Video Concert Event — one side describes the ALIVEmusica video concert program at the June 12, 2021 event; the second side promotes the 2021–2022 Howland Chamber Music Circle Concert Series to begin in the Fall of 2021.